Concept Story, Murals & Illustration

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Across four Smoke House Deli outlets in India, I developed location-specific concepts and murals that celebrate the character of each city while staying true to the restaurant's iconic illustrated identity.

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My Role

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I researched each location, developed bespoke creative concepts, and designed large-scale illustrated murals that transformed every restaurant into a unique storytelling experience. Each artwork was carefully tailored to its context while maintaining consistency with the brand's visual language.