Blue Tokai Coffee Roasters

Brand Refresh

Contributed to the visual evolution of Blue Tokai Coffee Roasters, helping refresh the brand a decade after its launch. The project focused on refining the existing visual identity while preserving the qualities that had made the brand widely recognized within India's specialty coffee movement.

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Illustration System​

Developed a cohesive illustration system that extended Blue Tokai's visual language across packaging, merchandise, communication, and brand touchpoints. The illustrations balanced functionality with storytelling, adding warmth and personality while reinforcing the brand's identity.